Problem
The client needed a high-visibility launch with tight timelines and fragmented channel partners.
Marketing
National FMCG Product Launch
Coordinated marketing, merchandising, and logistics rollout across 8 regions.
Solution
Venture Axis deployed an integrated launch squad covering campaign production, field activations, POS branding, and distribution control.
Results
The launch exceeded sales targets in the first quarter and improved retail partner participation.
Key Metrics
8
Regions Activated
34%
Sell-through Growth
420+
Retail Touchpoints